Overall Objectives:

To drive engagement, retention, and long-term customer value across Cortex Technologies Corp. (CTC) digital platforms by leading personalized communication strategies.

This role combines strategic thinking and creativity with data-backed insights to build stronger customer relationships, using tools that help us understand, segment, and connect with people more meaningfully across different brands.

• Lead the planning and execution of lifecycle programs across onboarding, growth, reactivation, and win-back.

• Use customer insights to shape timely, relevant, and personalized communications.

• Steer the use of customer data and engagement platforms to deliver the right messages to the right audiences.

• Collaborate with brand, content, and analytics teams to deliver campaigns that drive real impact.

• Establish and monitor key lifecycle KPIs to optimize performance and improve customer connection.

Lifecycle Campaign Planning & Execution

• Develop and manage communication flows tailored to different stages of the customer journey.

• Design journeys that respond to behavior, preferences, and signals in real time.

• Ensure all lifecycle messaging aligns with each brand’s voice, value proposition, and customer experience goals

Insight-Driven Personalization

• Analyze customer behavior and campaign performance to develop smarter targeting and messaging strategies.

• Use segmentation and journey data to tailor communications to different customer groups.

• Generate actionable insights to improve engagement, retention, and customer lifetime value.

Platform Stewardship (Customer Tools & Data)

• Manage day-to-day use of customer engagement and data platforms – where audiences are built, automations are set, and campaigns are deployed.

• Ensure clean, usable, and integrated customer data to support relevant communications.

• Work with marketing, digital, and tech teams to improve system flows and enhance message delivery.

Cross-Functional Collaboration

• Partner with creative, brand, and channel teams to execute lifecycle campaigns that fit each platform’s objectives.

• Align with analytics, eCommerce, and category teams to time communications with business activities and customer behavior.

• Support integrated marketing plans with audience-first lifecycle strategies.

Customer-Centric Strategy

• Champion a customer-first mindset, ensuring every message adds value and relevance.

• Respond to customer feedback and behavior changes with adaptive lifecycle content.

• Support all CTC platforms in delivering more thoughtful, personalized experiences."