SharkNinja is actively executing its growth strategy by embedding the brand into diverse lifestyle sectors and high-traffic venues. On January 11, the brand served as a key sponsor for the William Cameron Forbes Cup at the Manila Polo Club, a move designed to widen its consumer base and increase visibility among key decision-makers. By establishing a presence at this significant event, SharkNinja demonstrated how its ecosystem of products enhances everyday living, successfully connecting with a broad audience including prominent figures from the business and political spheres.

To ensure the brand resonated with attendees, the activation prioritized practical solutions and innovation. The team utilized the Shark FlexBreeze to cool the venue, providing guests with immediate relief from the outdoor heat while proving the product’s performance in real-time. Alongside the hero lineup of established favorites, the brand seized the opportunity to tease the upcoming launch of Ninja Crispi. This exclusive preview not only generated excitement but also highlighted the company’s continuous pipeline of innovation.

Engagement was further driven through immersive, sensory experiences that allowed guests to test the products firsthand. The event featured a “Make Your Own Ice Cream” station using the Ninja Creami and offered steak samplings prepared on the Ninja Foodi XL Grill. These live demonstrations were paired with exclusive event-only offers.

The initiative garnered strong support from top leadership, emphasizing the organization’s commitment to these growth-focused activities. The event was attended by President and Chairman Raul Joseph Concepcion, CEO Ariel Fermin, Chief Corporate Affairs Officer Rafael C. Hechanova Jr., and Cortex Technologies General Manager Steven Santos. The execution was spearheaded by SharkNinja’s Head of Sales Miguel Concepcion and Business Unit Head Raoul Reinoso, marking another successful step in the brand’s roadmap to expand its footprint across the region.