SharkNinja officially launched its newest kitchen innovation, Ninja Crispi, in the Philippines through a high-impact media and influencer event held last January 22 at The Loft Manansala. The launch marked an important milestone in strengthening SharkNinja’s presence in the local market while showcasing how the brand continues to redefine convenient, modern cooking.
The event welcomed a curated mix of key opinion leaders, media partners, and retailers, all invited to experience Ninja Crispi firsthand through an immersive concept called Crispi Street. Designed to reflect everyday moments where the product naturally fits in, Crispi Street featured interactive vignettes inspired by a bakery, a workplace, and a home pantry, demonstrating the versatility of Ninja Crispi in real-life settings.
Throughout the event, guests were treated to live cooking demonstrations that highlighted how easy and delicious meals can be made using Ninja Crispi. The demonstrations showcased the product’s four cooking modes: Air Fry, Roast, Keep Warm, and Recrisp, along with the innovative CleanCrisp Glass Containers and the power and efficiency of the PowerPod. Together, these features reinforced the product’s promise of convenience, versatility, and performance.
The event was facilitated by Jo Sebastian, a well-known foodie nutritionist, who served as the main culinary guide for the launch. Jo engaged the audience by sharing practical cooking tips and insights, and she also created her own Ninja Crispi recipe live on stage, giving guests a firsthand look at how the product can be used to prepare delicious and nutritious meals with ease.
Adding a regional and global perspective to the launch, Kathrin Bhalla, General Manager of SharkNinja ASEAN, shared insights on what made Ninja Crispi go viral in other markets and discussed the strong consumer appeal behind the product, including why David Beckham himself is a believer in Ninja Crispi. Her presence underscored SharkNinja’s commitment to the Philippine market and the strategic importance of the local product rollout.
Raoul Reinoso, Business Unit Head of SharkNinja, welcomed guests by thanking partners, media, and creators for joining the launch and for helping build buzz and excitement around Ninja Crispi.
The event also featured a collaboration with Korean food brand Bibigo, delighting guests with freshly cooked mandu and bungeoppang prepared using Ninja Crispi. This partnership demonstrated the product’s ability to deliver great results across different cuisines and food formats.
To cap off the celebration, two lucky attendees won their very own Ninja Crispi through a raffle draw. SharkNinja also announced a content creation contest, where three creators with the most engaged social media content about the launch will each win a Ninja Crispi, further amplifying brand visibility and authentic product advocacy online.
Ninja Crispi is now available online via sharkninja.com.ph, Lazada, Shopee, and TikTok Shop, and offline through SharkNinja pop-up stores in Glorietta, Trinoma, and Greenhills, as well as key retailers across Metro Manila.
The successful launch of Ninja Crispi reflects SharkNinja’s continued efforts to drive innovation, build strong partnerships, and create meaningful brand experiences that bring smarter and more enjoyable cooking solutions closer to Filipino consumers.