
At Concepcion Industrial Corporation (CIC), a core value that stands out is malasakit—a Filipino term that represents a deep, genuine care and responsibility for others; something CIC lives by in every action. Recently, this commitment to malasakit was highlighted through a meaningful partnership with White Cross, Inc., a non-profit organization that has been providing shelter and care for children in need since 1936.
To ensure children at White Cross remain safe and comfortable, particularly during the hot summer months, CIC donated eight Condura 2.0 HP Window Room Air Conditioners. This donation not only enhances comfort for the children under the care of White Cross, but also emphasizes CIC’s ongoing dedication to creating nurturing environments for Filipinos, especially in times of need.
The Challenge: Extreme Heat in a Safe Haven
White Cross, Inc. is a licensed, accredited child-caring facility under the Department of Social Welfare and Development (DSWD), offering a safe haven for hundreds of abandoned, neglected, and dependent children. The organization goes beyond sheltering these children; it provides care, support, and opportunities for personal growth. However, White Cross faces a common challenge: the intense heat, especially during the peak of Philippine summer. As temperatures continue to rise, maintaining comfortable living conditions for both children and staff has become increasingly difficult.

The Solution: Bringing Comfort and Care with Condura
To address this urgent need, CIC donated eight Condura 2.0 HP Window Room Air Conditioners to White Cross. These units, placed in boys’ and girls’ bedrooms, classrooms, and play areas, will provide cooler, healthier indoor spaces, allowing children to rest, study, and play in a more comfortable environment where they can thrive.
“We know that comfort environments play a vital role in a child’s well-being, and while our contribution today may seem simple, we hope that it makes a meaningful difference in the daily lives of the children, ” said Rafael C. Hechanova Jr., Chief Corporate Affairs Officer at CIC.
The Impact: Cooler Spaces, Brighter Futures
The impact of the donation has been immediate and significant. Each Condura air conditioner features inverter technology, providing superior cooling performance while reducing energy consumption and lowering electricity costs. This helps White Cross free up valuable resources that can be redirected to other essential needs.
“We are very grateful to CIC for this donation,” shared Ma. Victoria Herminia C. Young, President of White Cross, Inc. “In addition to improving the children’s comfort, the new air conditioning units will also enhance working conditions for our caregivers and staff to help them provide the best possible care.”

A Commitment to Positive Impact
CIC is proud to support White Cross in their mission to provide a safe, nurturing environment for children in need. This donation is just one example of CIC’s ongoing commitment to social responsibility and creating a tangible difference in the lives of Filipinos.