Agoncillo, Batangas — Condura officially launched the Condura Kabuhayan Program (CKAP) in partnership with the Local Government of Agoncillo, Batangas, reinforcing the brand’s commitment to being Strong for the Filipino by creating a differentiated channel that promotes livelihood opportunities for local micro-entrepreneurs.

Through CKAP, selected beneficiaries received upgraded sari-sari stores and business support designed to help strengthen their livelihoods and create sustainable opportunities for their families.

“At Condura, being Strong for the Filipino goes beyond providing quality appliances. It means finding other channels to reach more Filipino families and communities move forward.”

— Mally Zavala, CDI Managing Director 

The launch brought together representatives from the local government, community leaders, and the Condura team in a shared commitment to empowering everyday entrepreneurs and supporting community development.

The Agoncillo launch marks the beginning of CKAP’s nationwide journey. As the program expands to more communities, Condura remains committed to opening possibilities—one negosyo, one family, and one community at a time.